Understanding media consumption patterns today
Understanding media consumption patterns today
Blog Article
Having a look at a few of the recent changes and innovations in TV and digital media.
In the current digital age, smart phones have become one of the most popular tools that individuals are using to watch videos and access media. Nowadays, many social media networks are providing unlimited feeds of brief, fast-paced videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms allow users to see a collection of personalised content and interact instantly, making these videos a lot more interesting and addicting than conventional media. Short form videos are also being used regularly for news and academic purposes, not just for home entertainment. Consequently, this pattern is evolving the way individuals are actively looking for and counting on to get information, in a faster, shorter and more accessible format.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form media content, the way in which people are getting their information is also changing. Individuals are significantly turning towards online news sources, instead of viewing TV, to discover the latest worldly affairs. However, concurrently, due to a consistent flow of information, people are becoming overwhelmed by big quantities of content. In reaction to this, news companies are re-engaging viewers by making short form content that is more clear and easier to navigate. Nowadays it is common to see news channels that have large followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been essential for supplying individuals with trusted and authenticated news sources, in a style they can readily identify with.
In recent years, with the rise of digital media, the way in which individuals take in media has evolved considerably. For many years, standard tv was the primary source of home entertainment for most people. However, after the advancement of internet streaming platforms, many viewers are averting from scheduled television, especially among younger individuals. Instead, international media content analysis shows that more people are purchasing subscriptions to streaming services, which strongly affirms the switch in audience intake habits. These options are popular for enabling individuals to watch the programs and films they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming services as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled read more viewing interests in the industry.
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